We want change, and that means doing something that’s never been done before in the Philippines.

Our team of industry leaders, marketing geeks, website and software developers, and licensed real estate professionals are passionate in providing different real estate solutions.

Swoop Founders

Les Blair

Les Blair

Executive Chairman and Chief Financial Officer (CFO)

Prior to launching Swoop in the Philippines, Les had founded Eland Oil & Gas plc in Scotland and subsequently floated the company on the London Stock Exchange (AIM) raising $200 Million for oil and gas exploration and development in West Africa. In a 35-year international

In fact, the only thing that Les couldn’t grow was his backyard hydroponics garden. Maybe that’s why he went into growing a different kind of real estate business - the kind that he aims to bring to success, with the same can’t-stop-won’t-stop attitude that his circa-1990s beard would be proud of.

Neva Talladen

Neva Talladen

Chief Executive Officer (CEO)

When Neva doesn't find what she's looking for, she finds a way to make it happen. She started her career as a writer, but found she had a real knack for building things. She dove headfirst into her own social enterprise for women, then tried her hand in Operations, helping grow a team of 35 to a thousand within one year.

From Operations, she became enamored with tech, obsessed with the belief that it was a force that could be used for good. She swooped into real estate, focusing on automation, and training alongside the Swoop Operations Managers to deliver the best customer experience in the industry.

But the one job Neva really wants to keep forever is being a lifelong learner, constantly seeking and testing ideas, and exchanging thoughts with a diverse group of experts in their fields. However, the jury’s still out whether she’ll ever learn to drive a whole month without getting into a traffic incident.

Jezreel Apelar

Jezreel Apelar

Chief Operations Officer (COO)

No matter which side of the globe Jez is on, you can be sure of one thing – he’s probably doing something related to real estate.

hat’s what happens when you have a lifelong passion for passion for people, cities, architecture and land use. Jez received his B.S from the University of Southern California specializing in Real Estate Development, and a Master’s Degree in City Planning from the University of Pennsylvania (UPenn).

Jez worked for Southern California's top brokerage houses including Keller Williams Beverly Hills and Re/Max North Orange County before serving as the national council coordinator for Urban Land Institute Philippines. He’s also worked on special real estate projects with the Rufino Group of Companies.

Currently, he consults for the World Bank and Asian Development Bank on housing and urban transport projects. Oh, and yes – he is a licensed real estate broker. If you think real estate is the only thing Jez spends time on, think again. He also happens to manage the Philippine Ski and Snowboard Federation, while supporting his family's construction firm, plus their ministry with Ebenezer Bible College and Seminary in Zamboanga City.

Ultimately, Jez is passionate about making a difference in the real estate and land use industry, helping people and empowering communities. With the latest developments in technology, he hopes to take Swoop's platform from Manila to the rest of the Philippines, and to other emerging markets.

Gerald Blondel

Gerald Blondel

Chief Technology Officer (CTO)

"Leadership is not about a title or a designation. It's about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers." Robin S. Sharma
This was Gerald's objective and achievement after 25 years of career in Financial Software Industry, and today, strong of his past experience, he is leading the wonderful & high potential Swoop Technology Team!

Gerald started his career working for a financial IT consulting firm in 1992. He joined AtosEuronext in 1995 as Trading Business Analyst, where he served in this capacity for over 10 years. His responsibilities included advising Exchanges on market models based on the features and functionalities of the Euronext trading system.
He subsequently joined Bursa Malaysia Bhd as the Head of Infrastructure Planning in the Global Market Strategy and Program Director. He was responsible for improving market access and the implementation of new trading technologies in line with market trends.. Gerald joined Standard Chartered Bank in 2015 as Program Manager for Wealth Management and led the global implementation of a new Bancassurance platform across 9 countries.

Craig Martin

Craig Martin

Non-Executive Director

What they don’t tell you about bringing home the bacon is that half the battle is knowing how to fry it properly, ​you ​have ​to ​listen ​to ​it ​sizzle ​to ​know ​when ​you’ve ​got ​the ​perfect ​crunch. Craig with over 20 years of experience in Southeast Asia understands the intricacies that make up the meat of the market.

He is currently the Managing Director and Co-CEO at Capital Advisors Partners Asia Pte. Ltd where he has originated, structured, and executed private equity deals for institutional investors. He has an MBA from INSEAD and a Master’s Degree with Honors in Electronic Systems ​Engineering ​from ​University ​of ​York

Sales & Marketing Team

Jezreel Apelar

Jezreel Apelar

Chief Operations Officer (COO)

No matter which side of the globe Jez is on, you can be sure of one thing – he’s probably doing something related to real estate.

That’s what happens when you have a lifelong passion for people, cities, architecture and land use. Jez received his B.S from the University of Southern California specializing in Real Estate Development, and a Master’s Degree in City Planning from the University of Pennsylvania (UPenn).

His research at UPenn's Wharton School included housing finance policies and housing industry data collection from over 80 emerging economies for Wharton's Housing Finance Information Network.

Jez worked for Southern California's top brokerage houses including Keller Williams Beverly Hills and Re/Max North Orange County before serving as the national council coordinator for Urban Land Institute Philippines. He’s also worked on special real estate projects with the Rufino Group of Companies.

Currently, he consults for the World Bank and Asian Development Bank on housing and urban transport projects. Oh, and yes – he is a licensed real estate broker. If you think real estate is the only thing Jez spends time on, think again. He also happens to manage the Philippine Ski and Snowboard Federation, while supporting his family's construction firm, plus their ministry with Ebenezer Bible College and Seminary in Zamboanga City.

Ultimately, Jez is passionate about making a difference in the real estate and land use industry, helping people and empowering communities. With the latest developments in technology, he hopes to take Swoop's platform from Manila to the rest of the Philippines, and to other emerging markets.

Liezl Santos

Our new account manager, Liz, knows the real estate industry like the back of her hand. She has done direct and secondary sales as well assisted in various areas related to sales and operations. What's surprising though is that Liz has a degree in Computer Science. She joined Swoop because she believes in offering complete, end-to-end real estate service to the Philippine market.

Liezl Santos

Sales Account Manager
Lloyd Guirindola

Lloyd is well-versed in various aspects of sales including managing accounts and listing acquisition agents. He previously worked as the Area Sales Manager of LHOOPA, Inc. More importantly, he's skilled at coordinating owners, brokers and property administrators for property viewings. He's also good at property matching and assists clients and tenants during move-ins

Lloyd Guirindola

Sales Account Manager
Maricel Lobiano

Maricel has many years of experience in the real estate industry. She comes in from an Account Manager position at Lhoopa Inc from Highway Hills, Mandaluyong. She also holds the record for Most Highest Record-Breaking Sales of the Year at Oakwood, Hotel Ortigas City and Top 1 Account Manager from Paragon Plaza, Mandaluyong. Her skills include after-sales service and titling - two things we will certainly need her for here at Swoop!

Maricel Lobiano

Sales Account Manager
Carlos Lappay

Caloi is a gentle giant with an expertise in customer relations and technical support. He comes to Swoop after a brief hiatus from the corporate world. Caloi ventured briefly in the transportation business by operating and driving his own Grab car unit. However, life on the road isn’t as appealing as corporate life and so he decided to return to his true calling. Caloi joins Swoop as part of the Operations team. He brings with him enthusiasm, energy, and willingness to learn and be trained.

Carlos Lappay

Sales Admin Associate

Account Executive Team

Lloyd Guirindola

Lloyd Guirindola

Sales Account Manager - AE Lead

Lloyd is well-versed in various aspects of sales including managing accounts and listing acquisition agents. He previously worked as the Area Sales Manager of LHOOPA, Inc.

More importantly, he's skilled at coordinating owners, brokers and property administrators for property viewings. He's also good at property matching and assists clients and tenants during move-ins

Brick Bascos

Brick has been in the real estate industry for quite some time.He has expertise in customer relations & negotiation,both of which are valuable skills in this line of business.He chose Swoop because he liked how the team's family-oriented while being results-driven.Aside from gaining new learnings,he hopes to earn 2 Million worth of commission with Swoop by next year. He has a BS degree in Commerce at University of Pangasinan. In his free time,he likes to watch movies & read books.

Brick Bascos

Account Executive
Edwardo Roldan

There’s no question that Migs, who was a former sales manager, has years of experience in sales. He saw Swoop not only for the opportunity the company could provide; but as a family who gives a sense of belongingness and good culture. He studied in La Salle – Bacolod with a degree in International Culinary Arts. Together with the team, he envisions Swoop to have better technology and more exclusive real estate projects in the country.

Edwardo Roldan

Account Executive
Ernesto Resonada

As a previous project development consultant, Ernest has gained years of sales experience he can contribute to the team.He became interested in Swoop because of the technology & the online platform that the company has developed. He specializes in land specification,dealing with people,& technology application, which does not come as surprise as he has a BS in Electronics & Communications Engineering.Together with Swoop, his goal is to help people find the right property that brings happiness...

Ernesto Resonada

Account Executive
Alyanna Torres

As a former customer operations specialist, AC took a leap of faith in exploring her career opportunities.When she saw Swoop,she recognized the company’s potential as a start-up.The idea of having an open organizational culture made her choose to be part of the Swoop family right away.As a graduate of BA in Communication at University of the Philippines,she has skills in content creation & photo editing. With the team, she envisions Swoop to be on Page 1 for Google’s search for Real Estate Ph...

Alyanna Torres

Account Executive
Gary Salas

Before joining the team, Gary was a sales executive in an automotive company. He saw Swoop’s great potential in real estate because of the technology the company has – which is a very useful tool in selling. The BS Information Technology graduate also has experience in social media marketing; a suitable skill to have in selling real estate in this age. With this, he aims to be the top account executive in Swoop. His hobbies are playing the guitar and creating music.

Gary Salas

Account Executive
Ryan Geolagon

Being an online seller,Rye has witnessed how technology aids in making profits just by using his Wi-Fi connection & his computer.He sees Swoop as a great opportunity to maximize his online selling skills to sell real estate.He joined the team with a vision to build long term connections & make more sales.He earned his BS in HRM at Lyceum of the Phils.During his free time,he likes to play basketball & does dragon boat rowing. He also has a collection of toys and sneakers.

Ryan Geolagon

Account Executive

Operations Team

Cristina Cruz

Cristina Cruz

Senior Operations Manager

Cristina is Swoop's Senior Operations Manager who works hard to ensure that clients and prospective buyers get the best customer service experience possible. Cris likes Swoop's end-to-end real estate services and brings in her own touch of "obsessive-compulsiveness" to make pocesses and policies seamless and efficient.

Ciara Gutierrez

Ciara is a people person. She makes anyone feel at ease, customers included. A natural (and trained) dancer, she is the epitome of grace under pressure. She glides through multiple tasks, sashays her way through government offices and property listings, and has found her rhythm in the startup world. With a background in business administration, she handles operations without missing a beat. But she shines best at the frontlines, in perfect sync with customers.

Ciara Gutierrez

Operations Lead
Jamie Villaflor

Jaimee already has a wealth of knowledge about the real estate industry, especially property management and matching listings. She has a degree in Psychology from Bulacan State University which allows her to understand different people better. As Operations Assistant, this will certainly come in handy when on the field! She finds time to check the news, read books, and binge watch her favorite series, movies, or drama flicks.

Jamie Villaflor

Operations Assistant
Mary Rose Sandagan

Mary Rose joins the operations team fresh out of college. This Laguna-based Tourism graduate is our Operations Assistant supporting the overall functions of the team. Mary Rose excels in customer service and pays great attention to detail. She characterizes herself as a diligent worker. She supports Swoop’s goal of offering the best end-to-end real estate service not just to Filipinos but the international market as well.

Mary Rose Sandagan

Operations Assistant

Technology Team

Gerald Blondel

Gerald Blondel

Chief Technology Officer

"Leadership is not about a title or a designation. It's about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers." Robin S. Sharma
This was Gerald's objective and achievement after 25 years of career in Financial Software Industry, and today, strong of his past experience, he is leading the wonderful & high potential Swoop Technology Team!

Lorie Castillano

360 degree photography fascinates Lorie Anne, and this is one of the primary reasons she decided to join Swoop. Having worked with 360 images in the past, Lorie was thrilled to learn that Swoop offered this innovative viewing tech in the real estate market. Lorie is a Computer Science graduate from Mindanao State University IIT. She is well-versed in various disciplines of web development. She envisions us building on our development processes and expanding our market reach.

Lorie Castillano

Back-End Developer
Gerald Agustin

Gerald has done extensive work as a freelancer and software engineer for startups. He joined Swoop with the vision to create a fast and efficient website and mobile platform. His expertise is in frontend web development, Designing User Interfaces and Programming especially in Javascript (ecmascript).

Gerald Agustin

Front-End Developer
Ian Mortel

Ian makes sure that our Android app runs like a well-oiled machine. He is an experienced Software Engineer with a demonstrated history of working in the computer software industry. This focused and determined engineering professional graduated from the Technological Institute of the Philippines. He is also well-versed in the field of Robotics. Ian joined Swoop to make sure the app stays efficient. His hobbies include watching Science documentaries.

Ian Mortel

Android Developer
Bryan Bongay

Bryan is our new Jr. QA Engineer and overall SEO specialist. His goal is to ensure that the Swoop website meets optimization requirements. Bryan has a degree in Information Technology from the Technological University of the Philippines (TUP) in Manila. Bryan will be bringing in experience and various tools for optimization test coverage and develop test plans and cases for multiple projects.

Bryan Bongay

Junior QA Engineer

Business Support Team

Chrissie Abarientos

Chrissie Abarientos

Human Resources and Organizational Development Manager

Chrissie joined Swoop because she admires the management's passion and dedication in elevating the real estate industry as well as their genuine concern for their employees. She helps craft creative and truly beneficial HR programs for the company and focuses

Liezel Marzan

Money matters is Liezel's area of expertise. As Swoop's Accountant, her task includes balancing the company's finances and running the payroll. No easy feat, obviously, but Liezel can handle the pressure and stay on top of things. She has three years of experience in Finance and Accounting and can handle multiple deadlines and extreme corporate pressure. She's also well-versed in regulatory compliance and audit. Liezel also loves learning new technology and is self-starter.

Liezel Marzan

General Accountant
Ruben Dela Vega

Our ever reliable and dependable Kuya Ruben wears a lot of hats. He is our messenger, maintenance guy, and over-all superman when it comes to handling day-to-day problems at the office. Ruben used to be a property custodian so handling real estate-related matters is nothing new to him. This hard-working father of six welcomes anyone who comes to the office with a ready smile and greeting.

Ruben Dela Vega

Messenger

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